Seek support from within your health plan or collaborate with people from other health plans or organizations. These additional voices will enhance your ability to communicate the opportunities that palliative care provides. Organizations like the Center to Advance Palliative Care, the Coalition to Transform Advanced Care, and state coalitions such as the Coalition for Compassionate Care of California are excellent platforms for connecting with like-minded people.

Humanize the need for palliative care by linking it to personal narratives. Most people have encountered serious illness in their personal or professional lives. Internal champions can tap into these stories to help health plan leaders understand how palliative care can alleviate unnecessary suffering experienced by people with a serious illness.

Recognize the increasing interest among health plans to address the needs of the highest-cost, highest-need members. Health plans stand to benefit significantly from offering palliative care to a subset of this population, which will continue to grow as the overall population ages.